Amazon Distribution Program for Tabletop Publishers
Program Overview
Expand Your Reach, Maximize Your Sales, and Amplify Your Brand on Amazon!
The Spark Genius Amazon Distribution Program is designed exclusively for successful tabletop game publishers who are ready to scale their reach and increase their sales on Amazon. Leveraging Amazon’s unparalleled marketplace visibility and our expertise in distribution, we’ll help you gain exposure to millions of potential buyers, optimize your listings, and handle the complexities of fulfillment and inventory management.
Select an option below:
Streamline
Visibility
Exclusive Access
Expertise
Support
Streamlined Amazon Entry
No Amazon experience? No problem. Spark Genius takes care of listing setup, inventory tracking, fulfillment, and optimization, so you can focus on what you do best—creating great games.
Enhanced Brand Visibility
Tap into Amazon’s global audience and boost your brand presence. With access to Amazon’s tools and our expertise, your games will reach new customers who are already shopping for high-quality, engaging tabletop experiences.
Exclusive Access to Amazon Launchpad
By joining Spark Genius, your games gain inclusion in Amazon Launchpad, a program designed to boost visibility for innovative brands. This provides premium product placement, enhanced brand content, and marketing support that helps your products stand out and increase conversion rates.
Vetted Marketplace Expertise
As an Amazon Launchpad partner, Spark Genius offers exclusive benefits such as premium product placement, priority customer support, and brand protection measures that help distinguish your games in a competitive marketplace.
Comprehensive Support Every Step of the Way
Our team of experts provides end-to-end support, from onboarding to marketing strategy. We’re with you at every stage to maximize your Amazon performance.
Program Benefits
Turnkey Amazon Management: From listing creation to fulfillment, Spark Genius manages the heavy lifting, ensuring smooth operations and consistent product availability.
Expert Marketing and Optimization: Our team will optimize your listings with Amazon’s best practices, helping you rank higher in search results and convert more customers.
Data-Driven Strategies: Gain insights into customer behavior and sales trends to make informed decisions that drive growth.
Exclusive Support: With access to Amazon’s Launchpad resources, Spark Genius publishers benefit from special tools and promotions, giving you an edge on the platform.
Publisher Eligibility Requirements
To ensure high-quality listings and a seamless customer experience, we partner with publishers who meet the following criteria:
Minimum Retail Price: $20 per game
Inventory Readiness: Minimum of 100 units of existing inventory
If you have any questions or concerns about the program, our requirements, or how we can better help you, please reach out to our program lead directly at: Dann Kriss dann@spark-genius.com
Program Outline
Step #1
Application & Vetting
Complete our streamlined application. We’ll vet your brand to ensure eligibility.
Step #2
Onboarding & Listing Setup
Our team will collect your game details and set up optimized listings on Amazon.
Step #3
Inventory Management
We handle stock tracking, restocking recommendations, and fulfillment processes through Veeqo.
Step #4
Marketing Optimization
Benefit from keyword-optimized listings, enhanced brand content, and customer engagement strategies.
Program Cost and Value Comparison
What Does It Cost to Join the Spark Genius Amazon Distribution Program?
Our program is structured to be cost-effective and scalable, with a transparent fee structure:
Game Publishers: Receive 35% of every sale.
Data-Driven Visibility - Leverage the 80/20 rule to cross-market top-selling games with hidden gems, featuring them in A+ content to showcase unique indie options. Use lookalike audiences and retargeting to place your game in front of ideal buyers.
No Monthly Subscription Fees: We handle advertising, Amazon compliance, competitive analysis, listing optimization, inventory management and more, allowing you to scale without upfront investment.
Compared to traditional retail distribution channels, our program is designed to provide a higher ROI and lower upfront costs.
How Spark Genius Compares to Big Box Retail
Benefits of Joining Spark Genius
By joining Spark Genius, you gain access to Amazon’s vast marketplace and millions of active buyers without the heavy upfront costs of traditional retail. Our commission-based model aligns our success with yours, making this a scalable, sustainable way to grow your brand without the typical big-box barriers.
Spark Genius Amazon Distribution
Big Box Retail Distribution
Upfront Costs
No upfront investment; commission-based
High upfront costs for distribution
Inventory Flexibility
100 units minimum per game, with ongoing support
Large purchase orders required
Control Over Brand
Full brand control; optimized Amazon presence
Limited control; branding may be modified
Audience Reach
Amazon’s 300+ million active users
Limited to store foot traffic
Sales and Performance Insights
Monthly insights and data-driven optimizations
Limited visibility
Frequently Asked Quesions
If you have any questions or concerns about the program, our requirements, or how we can better help you, please reach out to our program lead directly at: Dann Kriss dann@spark-genius.com
Answer: No Amazon experience is required! Our team handles all listing setup, order management, and optimization, so you can focus on creating great products, growing your following, and guiding you how to most effectively ship your inventory.
Answer: Once you’re approved and onboarded, your products can go live within 1-2 weeks, allowing you to capture holiday traffic or other seasonal demand.
Answer: Once you’re onboarded, we’ll take care of the Amazon logistics. You’ll need to ensure inventory is available, but we’ll guide you on restocking and shipping and keep you informed with regular updates.
We strongly encourage you to request reviews from pre-existing customers to boost your listing.
We will provide regular marketing images and content to distribute across your channels and we will encourage you to provide us with fresh content as well to help promote your games on Amazon, and in our additional omni channel marketing campaigns.
